What's in a Car Name? Fiesta Motors Explains


Picking a name for something can be hard work. You must make sure it is just right or it could change the course of history.
Sherringford Holmes doesn't have the same ring as Sherlock. Neither does the Ford Utopian Turtletop.
Today on our blog we're going to explore what it takes to name a car.
A Consumer Reports article takes a look at how Ford officials go about the process, and provides trivia on what certain models might have been named.
It begins with a brainstorm. Marketing, communications, and design teams work together to come up with a list of about 150 names. These can come from a variety of places. Some are plays on words or simply sound cool, while others are named for something or have a specific number and lettering system.
The automaker then considers how the proposed name sounds, and what kind of feelings it can bring up when people hear it and see it. Selling imagery is just as important.
From there, choices are whittled down and sent to a legal team for review. Their job is to determine different trademarks and where they can be applied around the world.
For example, the Ford Mustang was called the T-5 in West Germany because there was an equipment company by the Mustang name there. Before it was called the Mustang, Ford officials thought about naming it the Lafayette. Let's just say they made a good choice.
After the final decision is made, a top executive signs off on it and a new model is introduced to us all.
Cool, right?
Well, no matter the nameplate, we have lots of different makes and models in our exceptional inventory at Fiesta Motors in Lubbock. Stop in and see us today, take one or more for a test drive, and talk to someone about getting in-house financing set up if you need it.